In my 15+ years of marketing to diverse consumer communities, I have observed that while much of the “buzz” originates in places like NYC, LA, Miami and Chicago, there is an unmet need for a written resource to benefit those who constitute the heart and soul of America — companies and organizations in the U.S. Heartland that are eager to reach out to Hispanic consumers in a relevant, respectful and measureable way.

And I’m a firm believer in the idea that when you observe a need, you address it, so I wrote Hispanic Marketing in the Heartland: A Hands-on Guide, a tool for marketers wanting to reach this highly profitable, growing consumer segment.

I look forward to sharing my knowledge with you!